M°BA 13
heartwear celebration
Photos Marie Taillefer - Art direction Sergio Machado - Special thanks to Chance and Yassine
An amalgam of people on a trip to Africa 20 years ago decided to create a foundation and has since worked together for two decades to design, produce and sell azimuth collections from different backgrounds; Benin, India and Morocco are the eclectic countries chosen because of their cultural resources in terms of dyeing, weaving, braiding and recycling and moreover thanks to their grace, their optimism and their joy of living, painfully absent from our countries, remedy against the gloominess.
This year, Heartwear will present its anniversary collection during M°BA 13 at Judith ter Haar’s Arnhem famous boutique, Jones.The collection reflects the maturity of the Heartwear brand and its creators’ determination, a collection that quotes twenty years of designs and deep indigo textiles.
From minimal polka dots to extra-large banana leaves, from African sailors’ stripes to the batik flowers of the islands, form large tint areas to the black-spotted wax, all these patterns gather and mix together to become a living memory of savoir-faire. Like a cadavre exquis, you are invited to assemble, transform, and collect these proposals with excess.
To make you happy, make us happy and especially to help sustain another twenty years for Heartwear’s tribe of weavers, dyers, tailors, sewing shops, potters, woodsmiths and aluminium recyclers.
Long Live to handcraft!
Lidewij Edelkoort
Heartwear will be on sale at Jones in Arnhem from June 8 to July 21, 2013
A sale will also take place at Studio Edelkoort in Paris from June 1 to 9, 2013