The power of creativity can give products a new life. Exciting new concepts and designs are imagined from existing materials or products.This year in Milan we saw recycled marble dust used for homeware, reclaimed oak from old barns used for stool by Endo for Emeco and the poetic “re-vive” collection by rENs for Desso.

The Dutch design team have recently worked on a number of projects developing the concept of using red dye to refashion existing products. For rENs this colour sends a signal about the problem of waste.

With Desso the carpet manufacture, they launched a rug collection – re-vive- transforming out-of-date carpets into new, vibrant products. By re-colouring them rENs provide unique shades and effects for each rug. It avoids the products come to an end and possibly finish up as waste.

The hand crafted process gives each rug its own identity and renewed creative life. In via Lambrate the Dutch design team was doing live performance to a fascinated audience.

This is a new sustainable model for business and manufacturing where smart design can recycle, reuse and remanufacture, imagination is used to find better ways to make things.

Cécile Poignant

www.rens-desso.com