We are leaving an individual era behind us. Thank god, we start to realize that the only way to improve our idea’s is to share them with others and adapt them to visions of our fellows. Combing our expertise’s will double our result and will open doors that remained closed until now. Students of academies for applied art and design picked up the idea of collaborating way before all of us. They work together as “camarades”, sharing their tools, knowledge and creativity.

We invite you to discover a platform of creativity, born in the heart of the city of Amsterdam. Individuals features a changing collective of young creatives that contribute their own chapter to a continuing fashion story. Recently Individuals showed their 14th collection to the public. This time they opened Amsterdam Fashion week with their AW13 collection called Element. To understand the structure of the brand we will have to take you back to the roots of Individuals. Individuals is a brand, set up by AMFI-Amsterdam Fashion Institute, a fashion school which is unique in its kind. The institute offers three graduation specializations, all being taught in the same building. The specialization, Fashion & Design, and Fashion & Management and Fashion & Branding, each have their own study program and are independent from each other. Though at the same time, the disciplines very often cross each other’s path. In every Brander there is a little bit of a Manager and vice versa, in every Designer there is a bit of Brander and so on… During the four year program, many projects are set up where the three specializations will have to collaborate and show a strong overleap in way of thinking. The students are becoming all-rounders,having their own specialization as the center of their future career.

The ultimate collaborative project being taught at AMFI is Individuals  . The project is a semester course where students of all three specializations create a clothing collection from beginning to end. All facets from constructing the collection’s identity, to designing and producing the garments,are part of the job. The inspiration for each new collection comes from a collective translation of the evolving Zeitgeist the students are living in.

On the occasion of Paris Fashion Week, Individuals  will present itself at the Trend Union headquarters in Paris. Three collections will be shown in the form of a pop-up shop, carrying the names of Duals, Roots and Element.

Willem Schenk

The pop-shop will celebrate its festive opening at the 28th of February with a cocktail drink from: 5:00 until 8:00 pm. The shop will be open for public from the 1st until the 5th of March, from 12:00 to 6:00 pm at: Trend Union 30 boulevard Saint Jacques 75014 Paris – France.

www.individualsatamfi.nl