In 1993, with a group of stylist friends, Lidewij Edelkoort created Heartwear, a non-profit association that helps to sustain handcraft knowledge and thus collaborates with artisans to tailor their products for worldwide export, without compromising the skill, knowledge, culture and environment of the region involved. Design talent is coupled with marketing insight. Trend forecasting skills are balanced with historical and cultural knowledge. Among its many projects, Heartwear has developed indigo textiles for home and fashion with artisans in Benin, ceramics with potters in Morocco, and khadi cotton in India.

Active members are :Lidewij Edelkoort, Karen Petrossian, Yves Venot, Daniel Cendron, Corinne Delemazure,  Sophie Carlier,  Gert van de Keuken,  Lucien Aquilon, Donald Namekong, Sergio Machado.

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